Trade Marketing Executive | Frozen Food Company | North

from 2 to 5 year(s) of Experience

Job Description

  • A. Campaign & Visibility Management
  • a. Able to drive Trade Marketing programs by constantly monitoring the ground level execution and share feedback.
  • b. Drive Merchandising programs
  • c. Drive various In-store and signage visibility activities working with sales team
  • d. Coordinate with external agencies and execute various BTL Activities in the respective region
  • e. Share the ROI on activation analysis with Market Feedback
  • f. Coordinate the distribution of internal and external product marketing collaterals, training content and ensure regular availability
  • B. Market Research
  • a. Tracking of Competitor Activities
  • b. Competitor Schemes Tracking and Feedback sharing
  • c. Feedback on Retailer/ Consumer on various Trade Marketing Programs
  • d. Competitor NPD launches
  • C. MIS Management
  • a. Custodian and Database on Freezer Deployed in Market
  • b. Analyzing sales data to maximize ROI on activities

Required Candidate profile

  • BTL Activation Experience 
  • Good in MS Power Point, Excel and Word skills
  • Has a Two wheeler with valid driving license

Salary: Not Disclosed by Recruiter

Industry:FMCG / Foods / Beverage

Functional Area:Marketing, Advertising, MR, PR, Media Planning

Role Category:Marketing

Role:Marketing Manager

Key Skills

Desired Candidate Profile

Please refer to the Job description above


PG:MBA/PGDM - Any Specialization, Marketing

Company Profile

GenNext India Private Limited

GenNext is a leading and fast progressing Manpower recruitment and Executive search firm in Central India providing its services to various sectors all over the India. We focus mostly on 'Executive Search' for Managerial & Top management positions. We deal in all disciplines viz Automobile, Consumer Durable, Cement, Chemical, Engineering, FMCG, Fabrication, Power Plant, Pharmaceuticals, Textile & IT Industry, Turnkey Projects. With the onset of globalization, the need of skilled human resources is felt strongly across various industrial verticals. Technical ingenuity and distinct business approaches again underlined the importance of identifying and retaining the right candidates at the right positions. With a clear insight into the changing business dynamics and enhanced proficiency in tapping the best talents, GenNext has come to the forefront of human resource management. Conceptualized and founded in the year 2008, GenNext has grown into a leading recruitment service provider in India within a short time period. Over the years, we have served the companies of repute across various industries and forged a stringent partnership with them. Our full spectrum of HR solutions assists our clients to meet all end-to-end recruitment-related activities within their organizations. Understanding the nuance of every industry plays a pivotal role in the recruitment process and we, at GenNext, have mastered this art. We take pride in our highly potential team of specialized HR professionals, who are competent at comprehending industry-specific requirements and providing talented resources accordingly. Our effective HR solutions have not only earned us clients trust but also provided us with the privilege of working as an extension of their Human Resource (HR) departments. Coming together is a Beginning, Keeping together is a progress, & working together is Success
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Contact Company:GenNext India Private Limited,