Deputy General Manager ( Marketing)- FMCG Industry- Bhopal

From 15 to 24 year(s) of experience
₹ Not Disclosed by Recruiter

Job Description

Roles and Responsibilities

1. Responsible for the design and execution of marketing strategies. Innovations, designing and rolling out new products.
2. Monitor/track the monthly performance of brands and budgets and deliver the objectives.
3. Product portfolio analysis, market mapping - consumer, competition, pricing, channels, sourcing, etc.
4. Product feature enhancements and re-launches.
5. Product sourcing, pricing, and contribution analysis and work towards achieving bottom-line objectives.
6. Innovations, new launches, and training sales and channel partners on products.
7. Product positioning brand communication, media, and promotion strategies and roll-out.
8. Promotional inputs to improve sales and market share as per the brand objectives both through advertising & below-the-line activities.
9. Tactical campaigns and managing/supporting the implementation.
10. Market research through various means - formal and informal. Keeping in touch with ground realities through structured feedback from consumers, trade, and sales teams.
11. Regular reporting to the senior management and interaction with other stakeholders for inputs, approvals, and execution support.
12. Team management and mentoring to optimize results and learning.

Role:Marketing Manager

Salary: Not Disclosed by Recruiter


Functional AreaMarketing & Communication

Role CategoryMarketing

Employment Type:Full Time, Permanent


UG:Any Graduate

PG:Any Postgraduate

Company Profile

GenNext India Private Limited

GenNext is a leading and fast progressing Manpower recruitment and Executive search firm in Central India providing its services to various sectors all over India.
Company Info
View Contact Details+

Recruiter Name:Bhupendra Singh

Contact Company:GenNext India Private Limited