Assistant Manager – Brand – E commerce

Hiring for Sunshine Teahouse Private Limited - Chaayos

from 4 to 5 year(s) of Experience

Job Description

Overview of the role :

A Brand Strategist with passion for brand building and creating lasting impression among consumers. Improving product sales and market share leading to disproportionate business growth and long-term brand value.

Key Responsibilities:

  • To develop a coherent marketing strategy for the company, including but not limited to a compelling brand story, positioning, key message, creative and communication elements, basis an understanding of competitive analysis & consumer behaviour.
  • Define brand positioning and articulating customer proposition
  • ATL Campaigns to increase customer base in every part of the marketing funnel
  • Drive Growth by execution of marketing campaigns in collaboration with creative agencies
  • To be the custodian of the consumer's voice and provide consumer insights through marketing research.
  • Using consumer insights to drive positioning, new products and increased customer acquisition in specific segments Brand Awareness, Consideration, TOM, Attitudes and Barriers
  • Creative thinker with a passion for ideas and deep understanding of all digital channels as a means for brand to communicate with online audiences.
  • New Product Development and Pricing
  • Social Media and PR
  • Design and Customer Interaction touchpoint definition
  • Overall share of voice of brand, social media engagement and followers,
  • customer journey mapping and verbiage, creatives for in-store campaigns
  • Responsible to oversee the creation of the business's content, for example, newsletter, blogs, social influencers, annual reports, and other marketing collateral materials.

Required Candidate profile

Preferred Qualifications/ Skills:

  • Preferring candidates from Top MBA Institutes (IIM, ISB, SP, NM, XLRI) - preferably engineer
  • Looking for someone with at least 4-5 yrs of Ecommerce Focused brand experience
  • Must have brand experience in FMCG or someone who has worked in Brand Strategy role inwith food brands

Location: New Delhi, HQ

What we have to offer!

14 L

- Work directly with the founders in shaping and executing the strategy/vision of the brand

- Be a part of the transformative journey of creating a household brand in India from scratch

- Define your own path and build your own team

- One hell of a "FUN RIDE"

Salary: INR 12,00,000 - 14,00,000 PA.

Industry:Travel / Hotels / Restaurants / Airlines / Railways

Functional Area:Marketing, Advertising, MR, PR, Media Planning

Role Category:Marketing

Role:Manager - Market Research / Consumer Insights / Industry Analysis

Key Skills

Desired Candidate Profile

Please refer to the Job description above


PG:MBA/PGDM - Any Specialization

Company Profile

GenNext India Private Limited

GenNext is a leading and fast progressing Manpower recruitment and Executive search firm in Central India providing its services to various sectors all over the India. We focus mostly on 'Executive Search' for Managerial & Top management positions. We deal in all disciplines viz Automobile, Consumer Durable, Cement, Chemical, Engineering, FMCG, Fabrication, Power Plant, Pharmaceuticals, Textile & IT Industry, Turnkey Projects. With the onset of globalization, the need of skilled human resources is felt strongly across various industrial verticals. Technical ingenuity and distinct business approaches again underlined the importance of identifying and retaining the right candidates at the right positions. With a clear insight into the changing business dynamics and enhanced proficiency in tapping the best talents, GenNext has come to the forefront of human resource management. Conceptualized and founded in the year 2008, GenNext has grown into a leading recruitment service provider in India within a short time period. Over the years, we have served the companies of repute across various industries and forged a stringent partnership with them. Our full spectrum of HR solutions assists our clients to meet all end-to-end recruitment-related activities within their organizations. Understanding the nuance of every industry plays a pivotal role in the recruitment process and we, at GenNext, have mastered this art. We take pride in our highly potential team of specialized HR professionals, who are competent at comprehending industry-specific requirements and providing talented resources accordingly. Our effective HR solutions have not only earned us clients trust but also provided us with the privilege of working as an extension of their Human Resource (HR) departments. Coming together is a Beginning, Keeping together is a progress, & working together is Success
View Contact Details+

Recruiter Name:Neha

Contact Company:GenNext India Private Limited


Address:R- 76-77, IInd Floor,, Zone II M.P Nagar,, BHOPAL, Madhya Pradesh - 462011,India